5below is a multi-vendor e-commerce site built with Webflow.
What happens on 5below is that sellers can set up there own store front on the site and start selling web products from it.
With this site, the front end was created with a Webflow template, its connected with Zapier and has a backend of Airtable. Due to Webflow e-commerce not being integrated with Zapier yet we had to create all the products using a webhook, similar to the this webhook here
Check it out