Zapier Vs Integromat Vs Parabola

Automation is becoming a huge business. Zapier recently announced that they have gone from a weekend side project to $50 million ARR with over 3 million customers. But Zapier has been one of the first to capitalize on this market but they are certainly not the last and others like parabola and integromat offer a slightly different take in a clearly very profitable market.


The zapier automation tool works on what they call ‘triggers’. These ‘triggers’ are preset beforehand of course and can be anything from a new webflow form submission to a new record being created in airtable or google sheets. The big advantages of zapier over its competitors is that because its been going for such a long time, it has a big user base and it has partnered with a lot of other tools so no matter what tool, the chances are that it will be partnered with zapier so will allow some sort of automation.

The main issue with zapier, for me is the price. If you have a site with a lot of traffic and your zaps are used a lot, this will affect how much you pay which personally I find a bit strange. Working with ‘triggers’ can also be an issue as it only works when an action is taken which maybe not what you need.


Similar to zapier, introgromat can work with ‘triggers’ as well but it can also work with larger datasets e.g. import all data from a google sheet every hour. This variety can be very powerful. Intrgromat can also work with API calls which allows you to add advanced logic. This can also be done with zapier’s webhook function but I did find this process a lot less intuitive and I personally had to create a course around the webhook and webflow because I was getting asked so many questions regarding it (check out the course here). I have found that integromat is also considerably cheaper as well which is a big bonus when starting a new project.


Parabola is slightly different from both zapier and integromat, as this product doesn’t work with ‘triggers’ at all, in fact, it only works with big data sets on a timed basis. It works with API calls and allows you to combine and create tables which then can be sent to your webflow site. I have recently used this on nocoded to combine my google analytics stats and my airtable database which is then sent to webflow so users can see how many times their portfolio has been seen over the last week. This was a surprisingly straightforward process compared to API calls in zapier and is considerably cheaper as well.

So what to pick?

All depends on your projects need. If ‘triggers’ or single-action automation are what your project is in need off then I would highly recommend zapier, if not only for the number of partners they have and what you can do. But if it is a transfer of large amounts of data then parabola would be my recommendation. It’s very cheap and easy to use. On the whole, though, a basic knowledge of all three would put any nocode enthusiast in good stead.

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