Get better search results with Schema

So what the hell is schema and why are you sending me an email about it?

To put it in clear and obvious terms, Schema is awesome!! It’s basically a bit of code you can put on your Webflow site, that helps that site get found in web searches. This code snippet could give your project/ business the push it needs for you to get ahead of the competition. 

Why is it so useful?

Top Benefits of Schema Markup

  • Help search engines understand your site's content better. 
  • Improve brand presence with a full Knowledge Graph.
  • Get attention-grabbing rich results to increase CTR which can make your site look like this in search results.
  • Become eligible for SERP features to get more real estate in the SERPs.
  • Improve your ranking position (?)
  • Gain a CTA right in the Google Search Results.


By using this code snippet my site nocoded.co.uk has had over 100 hits from google searches in a couple of weeks, which may not sound a great deal but since this site is only a landing page at this stage with minimal data, that’s pretty amazing. 


How do I work this magic into my site?

Luckily for us NoCoders the implementation is pretty straightforward and well covered by google documentation here https://developers.google.com/search/docs/guides/search-gallery. The code found on these pages can be added to any page on your site included CMS pages in the custom code section of the page in Webflow like this.

 

For a walkthrough on how to add this to your site check this amazing walkthrough by Jose Ocando https://youtu.be/LTqi1l0Qzv4 

Conclusion 

Schema is awesome, why wouldn’t you add it to your site. It’s a must and pretty easy to set up once you know-how.


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